Animation in the Medical Industry

In the medical industry, animation is often used to create educational videos, focusing on physiological or surgical topics. Medical animations are often used as instructional tools, since 3D animation opens up a wider scale and variety of the human body that is not sometimes unable to be captured through 2D, photos, or live-action tutorials. Medical animations can be used in various areas: to educate patients, simulate medical procedures,explain how pharmaceuticals work/affect ones body, as emergency care instructions, forensic reconstruction, surgical training and planning, etc. The medical animation industry is constantly evolving due to growing advancements in both 3D technology and the medical field.

                                                                    STEPS INVOLVED

• Before starting with the video, the 3D team is clearly briefed by the client (Medical firm) who gives a clear idea of the subject(disease), the process( how it affects the body),the treatment (how the body reacts to the same) and reference images. 
• The 3D team then works on a story board of the video which involves basic drawing and description as to how the animation would proceed. There is also a voice over sound added explaining the process.
• Once the story board is approved by the client (Medical firm) then the 3D animation process is initiated.
• The 3D animation modeling team would first create the various components involved in the video like cells, blood vessels etc, using a 3D modeling software.
• Then it is passed on to the look and feel department to work on the textures and lighting environment to give it a realistic look and feel. If the production house executing the video is of a smaller set up, then 3D modeling, texturing and lighting is executed by the same team.
• Finally, the 3D animator would  synchronizes  the narrative audio.
• Once the entire process is done and approved by the client (Medical firm) then the raw 3D output is set to render involving various render engines like Mental ray, Vray etc..
• Some final touchup like color corrections and effects is done in the post production department for a realistic output using software like AFX, Fusion etc.